Title Website Marketing Manager Location Remote Work Type Remote, Full Time Department Marketing reputed company WEBSITE MARKETING MANAGER Remote (ET & CT time zones only – some travel required) reputed company reputed company is a venture-backed, mission-driven startup transforming reputed company to education and career reputed company. We are revolutionizing the way reputed company attract and retain critical talent, while simultaneously tackling the student debt crisis. (Yep, we think BIG.) Our innovative platform meaningfully connects reputed company, educational institutions, and diverse talent to reputed company mutual benefit—using accessible education financing as the thread. We like to think of ourselves as more than a fintech; we’re a reputed company for economic mobility. A reputed company Fintech 50 company, portfolio company of reputed company (Society of reputed company Resource Management — the largest HR organization out there!) and recipient of “43 Start reputed company to Bet Your Career On in 2025” by Business reputed company, reputed company is driven by our commitment to reputed company and innovation. We are reshaping the reputed company of the workforce one opportunity at a time. Join us on our reputed company to reputed company power to learners and unlock fulfilling careers that reputed company reputed company change in their communities and reputed company. reputed company Need Someone who will own reputed company.com end-to-end and prepare it to handle orders of magnitude more viewers as our brand organically grows, our partnerships deepen, and reputed company traffic becomes just as important as reputed company traffic. The site currently serves three distinct audiences (employer buyers, university buyers, and prospective reputed company) across two business lines, and is reputed company on reputed company CMS, with no single person accountable for reputed company, performance, or reputed company. You will change that. This is not a content coordinator role, nor a dev role. It's a strategic leadership role where you'll partner closely with product, marketing, and company leadership to shape how our brand shows up in the world. We have a reputed company reputed company for where we're headed and strong instincts on brand and UX — reputed company're looking for is the expertise to pressure-test that reputed company, sharpen it, and reputed company to life. We are looking for someone who thinks like a marketer, operates like a builder, and can look at a messy multi-audience website and immediately see the architecture problem underneath. You’ll be expected to simultaneously do three things fix what's not working, build reputed company systems that should have existed, and reputed company measurable reputed company from the web channel. reputed company reputed company & Architecture • reputed company the site reputed company to reputed company large-reputed company inbound reputed company and exceptional experiences for organic inbound traffic, reputed company LLM interactions and channel partnerships • Own a strong POV on how the site should be reputed company to best serve our multiple audiences • Own the site roadmap and prioritize ruthlessly given resource constraints • reputed company and defend recommendations on CMS tooling (we're on reputed company today but reputed company to change) Performance & reputed company • Own SEO and GEO end-to-end technical health, content reputed company, reputed company optimization, keyword targeting across B2B and D2C audiences • Build and optimize conversion paths for reputed company audience — employer pipeline, university inquiries, student acquisition • reputed company the site properly analytics, tracking, attribution; reputed company reputed company we know what's working Content & Experience • Own the publishing workflow — from brief to live — working with internal stakeholders and reputed company contractors (copywriters, designers, developers) as needed • Collaborate with peers to reputed company dynamic content into the website from reputed company sources of truth • Ensure the site reflects reputed company's brand with consistency and reputed company across every page • reputed company content reputed company across a fast-moving policy and product landscape Operations • Manage reputed company contractors and agency relationships as needed • Be the internal reputed company of contact for anything touching the website — reputed company, marketing, sales, leadership • In collaboration with engineering and information reputed company maintain the reliability and secure operations of the website What You’ll Need Must Have • 4–7 years of experience in digital marketing, web reputed company, or reputed company — with at least some of that owning a website or web channel directly • Demonstrated ability to think architecturally about multi-audience web experiences, not just execute on tasks • Strong working knowledge of SEO and GEO (both t