About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
TikTok Shop & Ecommerce New Markets Specialist
London (Battersea Power Station) / Hybrid - 3 days per week in person
About the role
The TikTok Shop & Ecommerce New Markets Specialist is responsible for supporting the launch, growth and optimisation of SharkNinja's TikTok Shop and ecommerce presence across new and emerging markets. This is an exciting, high-impact role for someone with a strong commercial mindset, a passion for digital commerce and the ability to navigate the complexity and opportunity that comes with building in new markets from the ground up.
What you will do:
New Market Launch & Development
Support the end-to-end launch of TikTok Shop and ecommerce operations in new markets, coordinating across internal teams and external partners to ensure launches are delivered on time and to a high standard.
Develop market entry frameworks and launch playbooks that enable consistent, scalable expansion across new territories.
Conduct market research and opportunity analysis to inform prioritisation, channel strategy and go-to-market planning for new markets.
Monitor new market performance post-launch, identifying opportunities to accelerate growth and address challenges quickly.
TikTok Shop Management
Manage day-to-day TikTok Shop operations across new markets, including product listings, content optimisation, promotional activity and live commerce execution.
Optimise TikTok Shop performance through data-driven decision-making, continuously improving visibility, conversion and GMV.
Stay ahead of TikTok Shop platform developments, algorithm changes and best practices to maintain a competitive edge in new markets.
Identify and develop relationships with creators, hosts and affiliate partners to support TikTok Shop growth in new territories.
Ecommerce Operations
Support the setup and optimisation of ecommerce operations across new markets, ensuring product availability, content quality and customer experience meet SharkNinja's standards.
Manage product listings, pricing, promotional activity and digital shelf optimisation across relevant ecommerce platforms in new markets.
Collaborate with Supply Chain and Demand Planning teams to ensure product availability is aligned with market demand and launch plans.
Performance & Reporting
Track and report on new market performance metrics including GMV, revenue, conversion, traffic and customer acquisition across TikTok Shop and ecommerce channels.
Use data and insight to evaluate market performance, identify growth opportunities and make evidence-based recommendations.
Deliver clear, regular performance updates to senior stakeholders across the business.
Cross-Functional Collaboration
Work closely with Trading, Marketing, Supply Chain, Finance and regional teams to ensure new market activity is aligned with commercial priorities and operational capabilities.
Collaborate with TikTok Shop and platform partners to maximise support, visibility and growth opportunities in new markets.
Act as the internal subject matter expert on new market dynamics, TikTok Shop developments and emerging ecommerce opportunities.
What success looks like:
Successful, on-time launches of TikTok Shop and ecommerce operations in new markets.
Strong and growing GMV and revenue performance across new market channels.
Scalable launch frameworks and playbooks embedded and reused across market expansion activity.
New markets established as commercially productive channels within SharkNinja's global digital estate.
What you will have:
2–4 years of experience in ecommerce, digital trading or marketplace management.
Hands-on experience with TikTok Shop or a comparable social commerce platform is strongly preferred.
Experience supporting or leading market launches or expansion projects in a digital or ecommerce context.
Strong commercial mindset with the ability to identify opportunities and drive growth in ambiguous, fast-moving environments.
Solid analytical skills with the ability to interpret performance data and translate findings into actionable recommendations.
Highly organised with strong project management skills and the ability to manage multiple markets and workstreams simultaneously.
Excellent communication and collaboration skills with the ability to work effectively across functions and markets.
A proactive, entrepreneurial mindset with a genuine passion for digital commerce and emerging markets.
Experience working in a global or multi-market environment is preferred.
Bachelor's degree or equivalent experience.
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Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com