Social Media Specialist

We're looking for a Social Media Specialist to join our Consumer PR, Social & Influencer team. In this role, you'll lead our always-on organic social media activity, creating engaging content that connects with audiences, responds to trends and cultural moments, and drives brand engagement across multiple platforms. Working closely with creative teams, PR, brand and agency partners, you'll bring impactful campaigns to life from concept through to execution. You will:

  • Plan, create and publish engaging organic social content across TikTok, Instagram, Facebook and emerging platforms.
  • Develop both planned and reactive content that responds to trends and cultural moments.
  • Manage campaigns from creative briefing through to filming, editing, publishing - working with creative teams, agencies, production partners and content creators.
  • Produce social-first content including short form video, static assets and compelling copy.
  • Manage content calendars and publishing schedules using Sprinklr.
  • Work with Social Analytics to monitor campaign performance and use insights to optimise future content.
  • Present ideas, campaign results and recommendations to stakeholders.
  • Ensure all content aligns with brand guidelines and governance processes.
  • Collaborate with PR, Influencer, Paid Social, Brand and Commercial teams to deliver integrated campaigns.
  • Contribute to the ongoing development of the organic social strategy, championing platform best practice, innovation and continuous improvement.

    Do you want a new challenge in a fast-paced retail brand environment? Are you passionate about Social Media Marketing? If so, this could be the perfect opportunity for you., 2+ years' experience in social media management, either agency or in-house.
  • Proven experience creating high-performing social-first content.
  • Strong knowledge of TikTok, Instagram, Facebook and emerging social platforms.
  • Excellent project management and organisational skills.
  • Strong written and verbal communication skills.
  • Experience working across multiple stakeholders and building collaborative relationships.
  • A proactive, creative mindset with the ability to thrive in a fast-paced environment., To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

    You will also get an excellent benefits package including:
  • Discretionary company bonus
  • Company pension up to 7% matched
  • 15% colleague discount in store and online
  • Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
  • Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
  • Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
    • We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
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