Senior Meta Paid Social Executive
Senior Meta Paid Social Executive
Department: Marketing
Employment Type: Voltijds
Location: United Kingdom
Reporting To: Senior Performance Marketing Executive
Compensation: £ 34.000 - £ 40.000 / jaar
Description
At Vintage.com, we’re building the most trusted platform for pre-loved items. We help people give valuable things a new life, making the experience simple, transparent and rewarding.
We bring together specialist knowledge, thoughtful technology and genuine care for our customers. By helping more items stay in circulation, we create value for people and make a positive impact at the same time.
Our Growth Team helps more people discover Vintage.com and turn that discovery into customers. We bring together performance marketing, creative, data and experimentation to understand what works, reach the right audiences and grow our customer base across the UK and international markets.
Paid Social plays an important part in that growth. The team combines data, creative thinking and continuous testing to run campaigns that reach new audiences, generate high-quality leads and help us understand how we can grow efficiently.
Paid Social plays an important part in that growth. The team combines data, creative thinking and continuous testing to run campaigns that reach new audiences, generate high-quality leads and help us understand how we can grow efficiently.
- You quickly develop a strong understanding of our Meta account, campaign structure, customer acquisition model and performance drivers.
- You confidently manage significant areas of Meta activity with limited day-to-day supervision.
- Campaign performance is actively optimised rather than simply monitored.
- You can diagnose why performance has changed and determine the appropriate action.
- Scaling decisions balance volume, efficiency and lead quality.
- Creative testing is structured, purposeful and translates into actionable learning.
- Tracking, conversion and attribution issues are identified, investigated and resolved quickly.
- You bring ideas and experience into the team rather than relying solely on an established playbook.
- Paid Social activity becomes faster, more effective and easier to scale.
- You support less experienced colleagues in developing stronger Paid Social judgement and technical capability.
What You’ll Do
- Take hands-on responsibility for building, launching, managing and optimising campaigns within Meta Ads Manager.
- Quickly understand existing account structures, campaigns, audiences, budgets, tracking and performance patterns.
- Make informed decisions around campaign structure, budgets, audiences, placements, optimisation and scaling.
- Diagnose underperformance and identify whether issues relate to audience, creative, campaign setup, tracking, conversion or wider customer behaviour.
- Identify opportunities to scale successful activity while protecting efficiency and lead quality.
- Maintain strong standards of account structure, campaign accuracy and quality assurance.
- Challenge existing approaches where performance data suggests there is a better way.
- Support strategic testing and expansion into other Paid Social platforms.
- Own structured creative testing across formats, concepts, hooks, messaging and audiences.
- Identify what is driving creative performance rather than relying solely on topline metrics.
- Translate performance data into clear and actionable briefs for Creative teams.
- Work collaboratively with Creative colleagues to develop new hypotheses and testing priorities.
- Build a strong understanding of creative fatigue, iteration and winning characteristics.
- Ensure testing generates usable learning rather than isolated campaign results.
- Use approved AI tools where appropriate to accelerate ideation, analysis and creative workflows.
- Confidently work with Meta pixels, events, conversions and campaign tracking.
- Identify and investigate discrepancies between platform and internal performance data.
- Work closely with Data colleagues on tracking, attribution and reporting issues.
- Understand how tracking quality affects optimisation and campaign decision-making.
- Analyse performance across metrics including CPL, conversion rate, lead quality and acquisition efficiency.
- Turn complex campaign data into clear commercial recommendations.
- Contribute to daily, weekly and monthly performance reporting.
- Bring practical experience from previous Paid Social environments into the team.
- Support the testing and development of channels including TikTok, Pinterest and other emerging opportunities.
- Evaluate whether learnings from Meta can be transferred effectively into other platforms.
- Stay close to platform changes and understand how they may affect campaign structure, targeting, measurement or creative.
- Identify opportunities to improve the way we work, test and report.
- Work closely with Performance Marketing, Creative, CRM, Data and wider Growth colleagues.
- Provide clear recommendations rather than simply reporting what has happened.
- Share knowledge and practical Paid Social expertise with less experienced colleagues.
- Support the development of Paid Social Executives through day-to-day guidance and knowledge sharing.
- Raise issues early and take ownership of getting them resolved.
- Balance immediate performance decisions with longer-term learning and testing.
What You’ll Bring
- Strong, recent and hands-on experience optimising campaigns directly within Meta Ads Manager.
- Demonstrable experience independently building, launching, optimising and scaling Meta campaigns.
- Strong knowledge of Facebook and Instagram advertising and how Meta campaign performance is influenced by account structure, creative, audiences, budgets and optimisation.
- Experience diagnosing campaign performance issues and deciding what action to take.
- Confidence in making optimisation and budget decisions using performance data.
- Strong practical understanding of creative testing within Paid Social.
- Hands-on experience with Meta pixels, events and conversion tracking.
- Understanding of attribution and the limitations of platform reporting.
- Strong analytical judgement and the ability to turn performance data into action.
- Experience working with meaningful Paid Social budgets and multiple live campaigns.
- Strong attention to detail and high standards of campaign execution.
- Ability to work independently while collaborating effectively with specialists across Creative, CRM and Data.
- Confidence sharing your opinion, challenging assumptions and explaining the reasoning behind your recommendations.
- Hands-on experience with platforms such as TikTok Ads, Pinterest Ads, Twitter/X or YouTube.
- Experience operating Paid Social activity across multiple markets.
- Experience in ecommerce, DTC or high-volume lead-generation environments.
- Experience working closely with Creative teams to improve performance marketing assets.
- Familiarity with reporting and BI tools such as Looker, Tableau or Power BI.
- Experience mentoring or supporting the development of junior Paid Social colleagues.
- Experience using AI tools to support creative development, copywriting or performance analysis.
In this role, living our values means:
- Take ownership of Paid Social performance and act when something needs attention.
- Stay curious and continually test new ideas rather than relying on assumptions.
- Be rigorous about campaign accuracy, tracking and data quality.
- Share performance openly, including when a test or decision hasn’t produced the result expected.
- Work as one team across Performance Marketing, Creative, CRM and Data.
- Use your experience to help others learn and raise the capability of the wider team.
