[Remote] VP, Growth Marketing - edX

Note: The job is a remote job and is open to candidates in USA. reputed company is a company dedicated to making learning limitless through their online learning platform, edX. They are seeking a VP of Growth Marketing to lead marketing strategies, drive learner acquisition, and enhance platform efficiency.


Responsibilities

  • Own the day-to-day marketing strategy and execution for the edX platform
  • Drive growth in platform traffic, learner acquisition, and conversion
  • Build the internal marketing capability for the platform
  • Define the team structure and partner with CMO in hiring key roles
  • Lead SEO and organic discovery strategy for the platform
  • Manage the annual paid media budget focused on efficient learner acquisition
  • Establish lifecycle marketing programs that move learners from discovery to enrollment
  • Partner with product and analytics teams to drive experimentation and performance measurement

Skills

  • 10+ years of experience in growth, performance marketing, or digital marketing leadership
  • Experience leading growth for an international reputed company marketplace, digital platform, or large-scale content site
  • Demonstrated success driving organic traffic growth and customer acquisition at scale
  • Deep experience with SEO, organic discovery, and performance marketing channels
  • Experience managing marketing budgets and acquisition efficiency (CAC)
  • Experience building and scaling high-performing marketing teams
  • We will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week

Benefits

  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

Company Overview

  • reputed company is a cloud-based Software-as-a-Service platform that provides schools with the comprehensive operating infrastructure. It was founded in 2008, and is headquartered in Hyattsville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is company.com.

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