Performance Marketing / PPC Specialist, Fine Food & FMCG

Location: Fully remote
Type: Part-time, freelance or contractor
Industry: Premium fine food, gourmet, FMCG
Markets: UK primarily, USA and EU experience is a strong plus

About Beleaev

Beleaev is a premium fine food and gourmet e-commerce brand based in the UK. We sell caviar, seafood, truffle, wagyu and other high-end delicacies to private customers, chefs, events and hospitality clients.

We are looking for a hands-on Performance Marketing / PPC Specialist who can take ownership of our paid growth across Meta, Google and Amazon, with a clear focus on profitable acquisition, ROAS and business payback.

This is not a role for someone who only optimises clicks or reports surface-level metrics. We need someone who understands margins, AOV, CAC, conversion rate, repeat purchase and how paid media affects the real business.

What You Will Own

  • Manage and optimise paid campaigns across Meta Ads, Google Ads and Amazon Ads
  • Build campaigns for premium food, gourmet products, gifting and seasonal demand
  • Improve ROAS, CAC, conversion quality and contribution margin from paid channels
  • Audit existing campaign structure, tracking, attribution and budget allocation
  • Create testing plans for creatives, audiences, offers, landing pages and product categories
  • Work with Shopify data, Google Analytics, Meta, Google Merchant Centre and Amazon Ads
  • Identify which campaigns should be scaled, fixed, paused or killed
  • Build simple weekly reporting focused on decisions, not vanity metrics
  • Collaborate with founder and marketing team on offers, product positioning and Q4 campaigns

Must Have

  • Proven performance marketing or PPC experience in FMCG, food, beverage, grocery, gourmet, luxury food or similar physical product categories
  • Direct experience managing Meta Ads and Google Ads
  • Experience with UK or USA consumer markets
  • Strong understanding of e-commerce unit economics: ROAS, CAC, AOV, CVR, margin, payback
  • Ability to work independently and make clear recommendations
  • Comfortable with part-time, remote, founder-led business environment
  • Strong English communication

Strong Plus

  • Amazon Ads experience for food, grocery or premium consumer products
  • Experience with Shopify stores
  • Experience with Google Merchant Centre and Shopping / Performance Max
  • Experience with premium, luxury or gifting products
  • Understanding of seasonal retail peaks: Christmas, Black Friday, Valentine’s Day, Easter
  • Experience improving landing page conversion alongside paid media

What Success Looks Like

  • Paid spend is allocated only where there is a clear path to profit
  • Meta, Google and Amazon campaigns have clean structure, tracking and reporting
  • ROAS and CAC decisions are tied to margin and business payback
  • Underperforming campaigns are diagnosed quickly and not allowed to burn budget
  • We have a clear paid growth plan for Q4 and seasonal gifting campaigns

Working Style

This is a remote role. We expect a senior, practical specialist who can work with limited supervision, challenge assumptions and explain what needs to change in plain language.

You will work directly with the founder. We value clarity, ownership and commercial thinking more than agency-style decks.

Pay: £40,000.00-£55,000.00 per year

Benefits:

  • Free parking
  • UK visa sponsorship

Application question(s):

  • What food, FMCG or physical product brands have you worked with?
  • Have you worked with premium or luxury products before?

Work Location: Remote

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...