Paid Media Strategist (Google & Meta) – Part-Time, LATAM (Strategy-First Role)
<p>We’re a US-based digital marketing agency helping local businesses dominate their zip codes through performance-driven paid media.</p> <p>We’re hiring a <strong>Paid Media Strategist</strong> — not a button-pusher.</p> <p>This role is for someone who enjoys <strong>diagnosing ad performance, setting testing priorities, and improving results</strong>, not just building campaigns. You’ll focus on strategy, testing frameworks, and performance direction, while execution is handled by an ads technician team.</p> <p>You’ll collaborate directly with U. S. leadership and provide clear strategic direction that drives measurable local business growth.</p> <p> <strong> <strong>What You’ll Own</strong></strong></p> <ul> <li> <p>Paid media strategy for Google Ads and Meta Ads</p> </li> <li> <p>Campaign structure, testing plans, and optimization priorities</p> </li> <li> <p>Budget pacing and performance analysis</p> </li> <li> <p>Identifying opportunities to scale winning campaigns</p> </li> <li> <p>Clear weekly insights and next-step recommendations</p> </li> </ul> <p>You will work closely with leadership during US business hours and guide execution through structured handoffs.</p> <p> <strong> <strong>What You Will Not Be Responsible For</strong></strong></p> <ul> <li> <p>Building campaigns from scratch</p> </li> <li> <p>Uploading creatives or making routine changes</p> </li> <li> <p>Pixel installs, tracking QA, or technical setup</p> </li> <li> <p>Day-to-day maintenance tasks</p> </li> </ul> <p>(This role is strategy-first by design.)</p> <p> <strong> <strong>Requirements</strong></strong></p> <ul> <li> <p>3+ years managing Google Ads and Meta Ads campaigns</p> </li> <li> <p>Experience improving CPL, ROAS, or lead quality through testing</p> </li> <li> <p>Strong understanding of conversion tracking, UTMs, and GA4</p> </li> <li> <p>Ability to explain why something worked or didn’t</p> </li> <li> <p>Comfortable collaborating, giving recommendations, and pushing back when needed</p> </li> <li> <p>Prior experience working with US clients or agencies preferred</p> </li> </ul> <p> <strong> <strong>Schedule & Location</strong></strong></p> <ul> <li> <p>Part-time: <strong>6–8 hours per week</strong></p> </li> <li> <p> <strong>Must have 2–3 hours of overlap with US business hours (CST) during the workweek</strong></p> </li> <li> <p>Remote — LATAM-based candidates only</p> </li> </ul> <p> <strong> <strong>Compensation</strong></strong></p> <ul> <li> <p> <strong>$900–$1,200 USD per month</strong> for approximately 6–8 hours per week, based on experience.</p> </li> <li>p]:pt-0 [&>p]:mb-2 [&>p]:my-0″> <p class="my-2 [&+p]:mt-4 [&_strong:has(+br)]:inline-block [&_strong:has(+br)]:pb-2">90-day paid trial period with clear expectations and outcomes</p> </li> <li>p]:pt-0 [&>p]:mb-2 [&>p]:my-0″> <p class="my-2 [&+p]:mt-4 [&_strong:has(+br)]:inline-block [&_strong:has(+br)]:pb-2">Strong performance may lead to expanded scope or a longer-term retainer.</p> </li> </ul> <p> <strong> <strong>How to Apply</strong></strong></p> <p>Please include:</p> <ol> <li> <p>1–2 examples of campaigns you’ve guided strategically (what you tested, why, and results)</p> </li> <li> <p>A short explanation of how you decide what to test when performance plateaus</p> </li> </ol> <p>Put the word <strong>“Strategy”</strong> at the top of your application so we know you read this.</p> <hr class="lis-container__job__content__description__hr">