Media Buyer – Facebook Ads

Job Description:

  • Plan, execute, and scale high-performing Facebook ad campaigns to achieve core business objectives
  • Build, test, and optimize targeted audience segments using demographics, user behavior, and custom/lookalike data
  • Track CPC, CPM, CPA, ROAS, and Retention metrics
  • Optimize campaign settings and budget allocation to meet efficiency goals
  • Collaborate with creative and copy teams to ideate, brief, test, and iterate on ad concepts
  • Manage campaign budgets to optimize spend distribution and ROI without overspending
  • Prepare regular performance reports
  • Deliver data-backed insights and growth recommendations to stakeholders

Requirements:

  • Proven successful track record as a Facebook Media Buyer, ideally within an agency, iGaming, or fast-paced performance marketing environment
  • Deep understanding of CPA, CPC, CPM, ROAS, and Retention metrics
  • Advanced skills in Excel / Google Sheets
  • Proficiency with Meta Ads Manager
  • Proficiency with Facebook Pixel setup
  • Proficiency with Conversions API (CAPI)
  • Proficiency with web analytics platforms such as Google Analytics
  • Ability to turn campaign performance data into actionable creative briefs and winning hooks
  • High self-discipline
  • Meticulous attention to budget allocation
  • Strong collaborative skills for cross-team alignment

Benefits:

  • Children Allowance
  • Mental Health Support
  • Sport Activities
  • Language Courses
  • Automotive Services
  • Veterinary Services
  • Home Office Setup Assistance
  • Dental Services
  • Books and Stationery
  • Training Compensation
  • Massage
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