Experienced Full Stack Paid Social Lead – Meta, TikTok, Pinterest, and Emerging Platforms for Everand Brand Growth

Join the Team that's Sparking Human Curiosity at Scribd At Scribd, we're on a mission to democratize access to knowledge and stories , creating a world where human curiosity knows no bounds. With our products – Everand, Scribd, and Slideshare – we're empowering collective expertise and fostering a culture of learning and growth. As a remote-based company, we're committed to flexibility and work-life balance, offering a unique opportunity to join our team from anywhere. About the Role: Paid Social Lead We're seeking an experienced Paid Social Lead to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Pinterest, and emerging social platforms for the Everand brand. This role will be instrumental in driving user acquisition and brand awareness through innovative social advertising strategies. Key Responsibilities: Manage and Optimize Multi-Million Dollar Budgets: Own and optimize large-scale paid social advertising budgets across Meta, TikTok, Pinterest, and other social platforms. Develop and Execute Paid Social Strategies: Create and execute comprehensive paid social strategies aligned with our growth objectives and brand guidelines. Lead Creative Testing Initiatives: Collaborate with our creative team to develop high-performing ad content and lead creative testing initiatives. Build and Maintain Audience Targeting Frameworks: Develop and maintain sophisticated audience targeting frameworks across platforms. Analyze Campaign Performance: Analyze campaign performance, conduct A/B tests, and leverage data insights to optimize LTV:CAC. Stay Ahead of Platform Changes: Stay up-to-date with platform changes and new features, implementing beta opportunities when available. Partner with Data Science Team: Partner with the data science team to develop attribution models and measure incremental lift. Regular Analytics and Reporting: Responsible for regular analytics and reporting; effectively communicating performance, wins, and challenges. Collaborate with Product Development and Engineering Teams: Partner with the product development and engineering teams to develop data feeds and LTV signaling pipelines. Integration with Overall Growth Strategy: Partner with other marketers to ensure integration of Paid Search into our overall growth strategy. Who You Are: Essential Qualifications: 7+ Years of Experience: At least 7 years of experience managing large-scale paid social campaigns, with at least 3 years focused on subscription or D2C products. Proven Track Record: Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC. Deep Expertise in Social Platforms: Deep expertise in Meta Ads Manager, TikTok Ads, and Pinterest Ads platforms. Conversion Optimization: Strong understanding of conversion optimization, audience targeting, and creative testing methodologies. Social Media Attribution Models: Experience with social media attribution models and incrementality testing. Analytical Skills: Excellent analytical skills with proficiency in data visualization tools. Cross-Functional Collaboration: Track record of cross-functional collaboration and stakeholder management. Preferred Qualifications: Experience Marketing Subscription Products: Experience marketing subscription products or digital content services. In-Depth Understanding of Automated Bid Strategies: In-depth understanding of automated bid strategies with experience optimizing towards CPA or ROAS goals. Familiarity with Mobile App Marketing: Familiarity with mobile app marketing and app store optimization. Budget Planning and Forecasting: Experience with budget planning and forecasting. Google Tag Manager Experience: Google Tag Manager experience a plus. Career Growth Opportunities and Learning Benefits: At Scribd, we're committed to the growth and development of our employees. As a Paid Social Lead, you'll have opportunities to: Develop New Skills: Develop new skills and expertise in social media marketing, data analysis, and team management. Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams to drive business growth and innovation. Take on New Challenges: Take on new challenges and responsibilities as you grow in your role. Access Learning and Development Programs: Access our learning and development programs, including tuition reimbursement and professional development opportunities. Work Environment and Company Culture: At Scribd, we pride ourselves on a culture that values: Flexibility: Flexible work arrangements, including remote work options. Inclusivity: An inclusive and diverse work environment that values different perspectives and experiences. Collaboration: Collaboration and teamwork across departments and functions. Recognition: Recognition and rewards for outstanding performance and contributions. Compensation, Perks, and Benefits: We offer a competitive compensation package, including: Competitive

Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...