Division/Dept Corporate Affairs Location London store support centre/Home Reporting to Consumer Communications Manager – Lifestyle In a nutshell The Consumer Communications Executive – Lifestyle is an integral part of the Consumer Communications team, responsible for helping to deliver exciting PR campaigns and projects across Argos, Habitat and Tu Clothing. The role will have responsibility for supporting and managing a broad range of products and initiatives across Sainsbury’s from Habitat home and furniture, Argos to Tu Clothing. The role is suited to someone with existing consumer PR experience and a keen interest in the media landscape and social media channels. What outcomes do you need to deliver Deliver a communications plan that drives consideration and desirability of our lifestyle brands, Habitat, Tu and Argos Develop and maintain strong relationships with journalists, focusing on target media titles to drive and fulfil positive media coverage opportunities Build strong relationships internally and work closely with buying and marketing teams and other stakeholders to secure information and identify day-to-day PR opportunities Own the Consumer Comms proactive PR calendar, developing ideas for mailers, stories and BAU media outreach activity supporting key events, calendar hooks and newsjacking opportunities Draft media alerts, press releases, presentations and other written materials Work closely with the wider Consumer Comms team to align media outreach activity, identify new opportunities and create efficiencies Manage sample coordination for reactive media requests, seasonal look books and press shows Focus PR output according to product strategy and hero products Coordinate PR activities with marketing and in-store activity where appropriate Be a brand guardian, ensuring relevant handwriting across all PR assets Help to manage 3rd party suppliers such as PR agencies, design and production houses, influencer agencies Monitor the news regularly for creative and industry insights Support the execution of influencer-based activity, either with PR agency or in-house Potential to own and lead on specific projects Further develop efficiencies in ways of working within the team and across Holborn, Milton Keynes and Coventry Be part of a winning team Contribute to a collaborative culture where everyone in the team works together to deliver a collective outcome, is focussed on continuous improvement and feels comfortable challenging decisions Help to simplify and improve ways of working You will be flexible about what you work on and use any extra capacity to build your knowledge and experience of other areas of the business Proactively build relationships and work collaboratively with teams across the business What you need to know and show Good project manager – highly organised, manages well upwards and downwards Attention to detail Experience of consumer brands, ideally retail and Non-Food product categories Ideally previous experience of consumer PR obtained through PR agency or in-house team Previous experience of working with the media and strong existing network or media contacts Proactively builds and nurtures relationships, natural networker Strong persuasion and influencing skills Solution seeker and self-starter - overcomes obstacles to secure what is needed Positive and results-focused Good knowledge of asset management Excellent written and oral communication skills Keen interest in lifestyle trends and competitor marketplace Knowledge of and interest in social media platforms Drive deadlines - authority What decisions I can make Assisting with management of projects/timelines Assessment of Consumer Comms opportunities Resources available to me Team of colleagues Allocation of external communications budget Network of agencies and other suppliers #J-18808-Ljbffr Salary: GBP 36000 - 60000 per year Experience: 3 years required